January 8, 2002

Topic: "Look before you leap: Know you customers."

Format: Speakers
Location: Houstonian, 111 N. Post Oak Lane, 713-680-2626
Time: 6:00 - 9:00pm

Register Online Here

Open to Members, their guests, and Non-Members

Because space is limited, reservations are a must for this event for members and their guests. 

$55.00 per person (Members)$65.00 per person (Non-Members)

Late registration begins January 3rd 

Panelists

Ross LeFevre

Ross is a 39-year veteran of the advertising, marketing and branding business. He is a unique blend of entrepreneurial drive and strategic communications savvy. After earning a Journalism degree from LSU he immediately helped guide a global offshore technology company's successful marketing efforts. Next, he became a principal in a Houston ad agency. Then, he founded his own, LeFevre & Associates, which prospered for 17 years doing work for companies like General Motors, DuPont and Shell Oil Company. Mojo/Chiat-Day thought enough about LeFevre & Associates to buy the agency from Ross. Before he could improve his golf game, Ogilvy&Mather convinced him to join their firm. There, his clients included IBM, MasterCard, Shell Oil and Chase Bank, among others. He became Ogilvy's Senior Partner and Managing Director of the Houston Office. After 10 years with Ogilvy, in October '98, Ross tried to retire again. But he can't. Today, he consults for companies engaged in e-commerce, human capital development, advocacy advertising, automotive, broadband, marketing, energy and university systems. He's active in charity work locally and nationally.  

John Sturtevant

 John Sturtevant has been an independent writer and marketing consultant for over 10 years. He's worked with companies from nearly every business sector to help them understand their business objectives, define clear marketing goals, and create effective marketing programs.  For four years, John was also a consultant and instructor at Harvard Business School. As a member of the curriculum development team, he helped design an effective business writing course for the MBA program.  As an instructor, John helped students learn to think analytically, develop a logical argument, and communicate clearly and persuasively in writing.  He also developed and taught two advanced writing courses for undergraduate students at the European School of Economics in Rome, Italy.  Prior to becoming an independent writer, John was a producer at AVW Audio/Visual in Houston, Texas. He helped companies create multimedia programs designed to train, inform, and motivate employees at all levels.

Laura Patterson

Laura is President of VisionEdge Marketing Inc., a marketing consulting firm that excels at helping business-to-business companies achieve their goals through metrics-driven, customer-centric strategies and tactics. Before VisionEdge Marketing, Laura served as the Director of Marketing for Evolutionary Technologies. In addition, she developed a series of products focused on customer retention for Alex Sheshunoff Management Services. Prior to that, she served thirteen years at Motorola, Inc. where her customer acquisition programs helped propel the microcontroller division to number one in market share. Laura also championed and implemented the idea of institutionalizing a worldwide brand building and customer advocacy initiative, known as Powered By Motorola. Laura earned her B.A. in Communication from Truman State University and her M.A. in Communication for the University of South Florida. She has served on the board of the Boys and Girls Clubs of the Capital Area and the Technical Business Network Advisory Board, and she teaches marketing at The University of Texas at Austin in the Professional Development Center

We hope you can join us for this unique meeting.
Seating is limited!