Marketing Night: �Building brands, not just websites.�  

Special Guest Panelist

John Harris, a Senior VP and marketing expert with Integer 2.0

Dinner Sponsor: Starlight Capital. A portion of this event was made possible through the efforts of Houston-based Starlight Capital, an accelerator and financial consultant to technology businesses. See www.starlightcapital.com.

Suggested Reading:

Online:

�Just what is marketing�, Cliff Allen; http://clickz.com/article/cz.3421.html

�A Brand Ain�t Nothing but a Promise�, Susan Solomon; http://clickz.com/article/cz.3503.html

�Building a Super eBrand�, By Darren Allen; http://www.emarketer.com/analysis/ecommerce_b2c/20010131_b2c.html

Books:

�Crossing the Chasm�, Geoffrey A. Moore

�Building Brandwidth�, Sergio Zyman & Scott Miller