Home: Activities:Past
Events:
Networking Dinner 03.28.01
Marketing Night: �Building brands, not just websites.�
�
Special Guest Panelist
John
Harris, a Senior VP and�marketing expert with Integer 2.0
Dinner Sponsor:
Starlight Capital. A portion of this event was made possible through
the efforts of Houston-based Starlight Capital, an accelerator and
financial consultant to technology businesses. See www.starlightcapital.com.
Suggested Reading:
Online:
�Just
what is marketing�,
Cliff Allen; http://clickz.com/article/cz.3421.html
�A
Brand Ain�t Nothing but a Promise�, Susan Solomon; http://clickz.com/article/cz.3503.html
�Building
a Super eBrand�, By Darren Allen; http://www.emarketer.com/analysis/ecommerce_b2c/20010131_b2c.html
Books:
�Crossing
the Chasm�,
Geoffrey A. Moore
�Building
Brandwidth�, Sergio Zyman & Scott Miller
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